The LiquidBeans project evolved from initial branding to a creative director role, showcasing my ability to build scalable visual systems. This coffee extract company needed a distinctive identity in a competitive market that conveyed both innovation and quality.

I designed a circular emblem featuring a stylized coffee bean and water droplet, instantly communicating the product concept. The deep teal color palette differentiates LiquidBeans from typical coffee browns while maintaining natural connections. Minimalist bottle packaging with clean typography balances premium positioning with clear communication, while botanical pattern elements reference coffee origins.

As art director, I developed a comprehensive ecosystem spanning e-commerce, social media, and promotional photography. I coordinated lifestyle photoshoots, directed product videos, and created templates ensuring brand consistency across platforms.

The website's recipe section features a cohesive visual system for showcasing coffee drinks with consistent styling, ingredient presentation, and instructions—making content both aspirational and practical for consumers.

This project demonstrates my strategic approach to brand development, creating adaptable visual systems that support business growth. My work established a distinctive brand presence that effectively communicated product benefits while building lifestyle associations that resonated with their target audience, contributing to successful market positioning and expanded consumer reach.